CONCEPT CONCEPT CONCEPT COLORS COLORS TYPOGRAPHY TYPOGRAPHY LOGO USAGE LOGO USAGE LEDbow identity LEDbow - “the best as standard” LEDbow LEDhouse LEDhome Brand of led displays symbol of display Showroom for all brands symbol of LED Brand of led lighting symbol of bulb Concept All three logos are based on a common symbol. We took our inspiration from an LED panel and made a cross-section of 4 diodes turned by 45°. Shape stroke LEDbow display Final icon LEDhouse LEDs Final icon LEDbow LED lighting Final icon Colors Each of the three brands has its own color palette. The primary color is always complemented by darked background color. Typography Firstly we created the main heading “LED”, which appears in all logotypes. We selected Clio XS as our primary type, used for all brand names. Logo usage Architecture of the logotype allows for comfortable use in variety of creative projects - web applications, products and printed materials.